If you are like most people, you use email as a form of everyday communication in your business and personal life. With over 3 billion email accounts in use today, and studies that show that over 90% of email users check their inbox at least once a day, it is one of the most effective marketing tools that you can use to generate clicks, awareness, and sales. It might seem like the email marketing peak has passed, but the truth is that it remains one of the best ways to market your business and the Baxter Bulletin Media Group can help you take advantage of it.
With most advertising it is difficult to quantify exactly how many people you might reach. Instead you get approximate numbers, such as an estimate of how many viewers watch a television program, or how many cars drive by a billboard. Even with social media marketing you can’t guarantee exactly how many people will receive your message. With email marketing you can reach hundreds, thousands, or even millions of targeted customers with the click of a mouse. Even with some messages filtered into spam folders and others blocked or never delivered, you still get a higher market penetration than with most digital or traditional marketing.
Many small and large companies today use email marketing because it can be tailored and targeted to the exact audience you want to reach. You can build your own email marketing list by encouraging subscribers to sign up on your website, or you can purchase lists that sort recipients by age, gender, profession, zip code, interests, and more. We can help you design a list that targets exactly the population you want to reach so your messages gets into the hands of potential customers who are ready to take action.
The best email campaigns provide information and encourage users to take action, generally through some type of promotion or offer. We can help you create effective email campaigns that keep your company top-of-mind for your consumers, and provide an opportunity for them to interact with your business on a regular basis. When you create the right message and distribute it to the right audience via email, you can achieve a high ROI because the costs to send email are minimal, especially compared with other forms of traditional and online advertising. Plus we can help you track and analyze the effectiveness of campaigns so you can steer future advertising dollars toward the areas that are producing the highest returns.
Start an Email Marketing Campaign
An email marketing campaign can be an effective tool on its own, or as part of a larger integrated digital marketing plan. If you are ready to take advantage of a proven, affordable, targeted marketing vehicle, call the Baxter Bulletin Media Group today at 870-508-8080 to get started.