One of the keys to effective marketing is brand awareness and consistency—the more people see your brand and hear your message, the more comfortable they become with your business. At the same time, spending millions of dollars to blanket the local area with advertising might not be an option for your small business. Instead, you need to find creative ways to stay top-of-mind with your consumers, and retargeting ads online can be an affordable and effective way to do that.
How Does Retargeting Work?
The vast majority of people who browse your website will not take action on their first visit—in fact, about 98% of visitors will leave your website without making a purchase. Rather than risk losing these customers forever once they navigate away from your site, retargeting displays your company’s ads to these people as they browse other areas of the web.
Why Your Company Needs Retargeting
Many companies are trying to do more with less, and advertising budgets are stretched thinner every year. Retargeting, also called remarketing, is an affordable and effective way to reach out to potential customers because it only targets people who have previously viewed your website. That means you are reaching an audience that is already familiar with your brand, and has shown an interest in the products or services that you offer.
Using Remarketing as Part of an Overall Online Strategy
The most effective retargeting campaigns are those that include a range of digital marketing activities, including:
- Display advertising
- Search engine optimization
- Pay-per-click campaigns
These inbound marketing tactics are great for generating leads and driving traffic to your website. If that traffic fails to make a purchase or take some other action on the first click-through, retargeting offers you another chance to reach out to these potential customers and get them back to your site for a second visit. Remarketing campaigns can be general, meaning they show a broad advertising message about your company, or they can be very targeted, meaning they display the specific products or services that the person was browsing when they were on your site.
Convert More Customers Today
Our experienced digital marketing professionals can help you identify the right mix of inbound-traffic marketing and retargeting to generate new leads online, then encourage visitors to come back and browse again. Our remarketing platform at the Baxter Bulletin Media Group can provide your business with a surefire way to increase sales and conversion rates from first-time website visitors. Find out more about how this technology can improve your online marketing ROI, increasing quality online traffic, and generate more sales and more clicks by calling us at 870-508-8080 today.